When social media platforms came into existence, we learned the importance of marketing, sharing knowledge, helping others, and networking.
But over the years, a lot of branding has changed.
Today, when we talk about branding, it has two sides:
- Company branding
- Personal branding
Company branding—It’s all about branding your company, whether it’s services or products, to be very specific.
You start exploring different platforms where you can put up information about your brand, product/service, or even your industry.
You also look for opportunities to build a network of people through attending conferences or exhibiting at exclusive summits or global events.
This is to give exposure to your brand globally through different mediums and branding activities.
Personal branding—Let’s say you start a business or a brand with the name “ABC.”
With your consistent efforts and strategies working in the team, your brand slowly gets visibility in different regions.
And that’s how business expands and flourishes from region to region, right?
But here is the thing: When people learn about your brand, the first thing that comes to their mind is, “Who is the person behind this brand?”
This question looks simple & straightforward but has so much depth within that thought process.
Having a brand and your product/service is one side, whereas people working behind that brand at the core level play a significant role.
The audience loves to connect with a person or, let’s say, take a personalized approach. This is where all the story around personal branding starts.
Personal branding is all about you, your thoughts, experience, learnings, activities, or even emotions, and using them as a bridge to elevate your business directly or indirectly.
In today’s world, personal branding plays a crucial role in connecting people with your brand through personalized connection.
Conclusion
Personal branding is here to stay for a very long time. So, start working on building your brand.
Because every introduction starts with a personalized message that connects you with a person.